Vodafone Business x Wasps Rugby

Overview

Vodafone Business launched their ‘Local Business Champion’ campaign in partnership with Premier Rugby League club, Wasps Men, Wasps Women and the Wasps Netball team, reflecting the brands belief that when working together, technology and human spirit can respond to business challenges in the form of innovation, whilst inspiring the next generation.

Vodafone Business hope to utilise their partnership with Wasps to bring to life the ‘Local Business Champion’ campaign driving overall business objectives and new customer growth.

Our process

What isn’t well known about professional rugby, is that a lot of the players have businesses on the side. Rugby takes a tremendous physical toll on the players and consequently they retire from the sport relatively early in their careers. It’s therefore prudent thinking to create ventures which they can resort to once their tackling days are over. 

We had access to three such ventures, from hard seltzer, to marketing, to illustration, and interviewed both the athlete and the business owner in separate locations to create two distinct ‘personalities’.