Hilton – Surprise for Alesha
RFP travelled to Europe to capture the excitement and emotions of a McLaren SuperFan who was given a complementary stay at the Waldorf Hotel in Amsterdam and had a surprise visit by Lando Norris, who was dressed as a waiter.
Splunk – Art of Data 5
Now in its third season, McLaren Substitute teacher was born from a partnership with Dell computers in an attempt to bring a twist to homeschooling. Partially a response to the lockdowns imposed due to the global pandemic, the series was designed to help school children dealing with learning remotely, bringing a Formula 1 twist to educational fundamentals.
Smartsheet x McLaren
We were able to hear directly the importance and benefits of Smartsheet, and their newest product Brandfolder within the Racing Team.
B&O – Race Tracks
To try and drive brand awareness, B&O devised the ‘Race tracks’ series which saw four key personnel from the race team talk about three of their favourite music tracks. From Alex Albon, to his race engineer, we conducted in-depth interviews at Williams HQ, trying to gain an understanding of the music that matters to the team.
McLaren Shadow Team
The main hero piece of content here was the reveal video for Lucas Blakely - Set in a dark and mysterious MTC we see an unknown esports driver arrive and make his way to the Shadow Studio, once there the hype builds and reveals Lucas as the new driver for McLaren Shadow.
Pirelli Hot Laps Sizzle
Pirelli Hot Laps provides participants with the opportunity to take an exclusive hotlap around various Formula 1 tracks in high-performance sports cars. During the experience, participants can enjoy the thrill of a high-speed lap around the track, guided by professional drivers, and get a taste of what it feels like to race at top speedsRFP were tasked with creating a showcase for the raw excitement and emotion of the Pirelli Hot Laps experience through a sizzle reel that highlights the best moments from previous events.
Splunk – Art of Data 4
We utilised the partnership with McLaren Racing to film both of their Formula1 drivers and showcase how Splunk helps provide clarity and insights for esports. However, the twist here is that the drivers will actually be swapping with their race engineers, putting them in the hot seat whilst the drivers take a back seat and become the coach.
188BET Formula 1 Explainers
188Bet are the first official APAC sponsors of Formula 1 and as a client wanted a series of videos produced to educate, inform and encourage betting on the various F1 outcomes. They wanted to showcase the 188BET trackside in live GP’s and the UX on their website for making bets on F1
