188BET Formula 1 Explainers

188bet is the official APAC sponsor of Formula 1, the world's premier motorsport championship. This partnership demonstrates 188bet's commitment to providing its customers with exciting, high-quality entertainment experiences. As an official sponsor, 188bet will have access to unique branding and activation opportunities, as well as the ability to offer special promotions and incentives to fans of Formula 1.
They wanted to showcase the 188BET trackside in live GP’s and the UX on their website for making bets on F1. With little in the way of physical footage assets, the project relied on 3D motion graphics to be created to deliver the stories and narrative to both engage and educate the audience.

Our process

• Storyboard and preproduction
• Creating, modelling and texturing a 188BET Formula 1 car for 2022
• Creating a 188BET custom livery
• Producing the environments and location in 3D
• Animation and production of the 3D Rushes
• Editing, Grade, SFX and VO
• Final Delivery

Deliverables

We delivered a set of 8 episodic hero edits, each with a theme around Formula 1, but with the subtle nod to both the betting process and the brand of 188BET for the APAC audience.