Objective:
RFP travelled to Europe to capture the excitement and emotions of a McLaren SuperFan who was given a complementary stay at the Waldorf Hotel in Amsterdam and had a surprise visit by Lando Norris, who was dressed as a waiter.
Process:
Pre-Production: The team discussed the concept for the video, including the objective of capturing the fan's reaction and emotions during the surprise visit. They also discussed the filming location, equipment and lighting, and how they would approach capturing the footage.
Filming: The team arrived at the Waldorf Hotel in Amsterdam, setting up professional camera equipment and lighting to ensure the best possible footage. They filmed the fan's reactions and emotions as they were surprised by Lando Norris, who was dressed as a waiter, serving them breakfast. The team captured the fan's reactions and interactions with Lando, ensuring that every moment was captured.
Post Production: The team used Davinci Resolve to carefully craft the footage into a final video. They added music and sound design, carefully balancing the audio and video to create a cohesive and engaging experience for the viewer.
Result:
The final video was a powerful representation of the fan's experience, capturing the excitement and emotions of their surprise visit. The video received widespread praise and was shared across social media, gaining thousands of views and likes. The fan's reaction and interaction with Lando Norris was a testament to the strong connection between fans and drivers in the world of motorsports.
Conclusion:
RFP's ability to capture the fan's experience and emotions was key to the success of the video. The use of professional equipment and lighting, combined with expert editing, allowed the team to create a visually stunning and emotionally impactful video that resonated with fans and viewers. The video was a testament to the strong connection between fans and drivers in the world of motorsports and helped further strengthen the McLaren brand.
- Content Type
- Content ProducedSeptember 1, 2022
- Release Dates
- January 3, 2020