McLaren No Strings Attached2022

Overview

The puppets are back! Lando and Daniel are delivering educational content to the nation!
We created a series of episodic social media content pieces that explain the new rules of Formula 1 for 2022 in a visually appealing, accessible, and engaging way.

Target Audience:
The target audience for this content is motorsport fans and those interested in Formula 1, with a focus on those who are new to the sport or have limited knowledge of the new rules.

Research and Planning:
Prior to filming, the team conducted research to understand the new rules of Formula 1 for 2022 and how they would impact the sport. They also gathered information about the target audience, including their interests and preferences, to ensure that the content would be engaging and relevant to them. We worked closely with Paul the scriptwriter to help bring a story to each episode, as well as locations around the MTC.

Our Process

Using previously featured puppets of Daniel Ricciardo and Lando Norris we worked alongside the incredible effort of the puppeteers to help bring the 'educational' side of the content to life in a fun and engaging way. We filmed in a whole host of environments in and around the McLaren Technology Centre.

Deliverables

• 4 Episodic Hero pieces
• 15s Trailers
• Social Cutdowns