Splunk – Art of Data 52022

Overview

Going Behind the Scenes with McLaren and Splunk: How Data is Powering Faster Lap Times.
For McLaren, success on the track starts with a deep understanding of their data. That's why the team has turned to Splunk, a data analytics platform, to gain a competitive edge both on and off the track. In this article, we'll go behind the scenes with team members at McLaren to hear how Splunk is helping them to go faster, enabling drivers like Daniel Ricciardo to set faster lap times.

By integrating data from multiple sources, such as telemetry data from the car, performance data from the driver, and weather data, Splunk provides McLaren with a comprehensive view of their performance. This enables them to make informed decisions about how to optimise their car and their driver's performance.

But it's not just about performance on the track. Splunk also helps McLaren to optimise their operations off the track, enabling them to be more efficient and effective. For example, the team can use Splunk to monitor the performance of their pit crew, tracking how long it takes to change tires, refuel the car, and perform other pit stop activities. By using Splunk to visualise this data, the team can identify areas for improvement, such as streamlining their pit stop procedures or training their pit crew more effectively.

Our process

We went 'Back to Basics' with Daniel Ricciardo and spoke to members of the McLaren Team about how Splunk helps the team go faster on track. Given the theme of this topic, we used a series of 'down the lens' style interviews with more natural lighting to draw the user into the content.

Deliverables

• 1 x mid form 5minute episode.
• 15s Trailers
• Youtube Cover Art
• Social Cut-downs

In conclusion, by leveraging the power of Splunk, McLaren is able to turn data into a competitive advantage, helping them to go faster both on and off the track. Whether it's optimising the performance of their car or fine-tuning their operations, Splunk is helping McLaren to stay ahead of the competition and set faster lap times.