Splunk – Art of Data 8

Overview

Splunk is a data analytics platform that helps organisations gain insights into their data and make better data-driven decisions. The McLaren Shadow Esports Team uses Splunk to harness the power of data to gain a competitive edge in the world of esports racing.

By integrating data from multiple sources, such as telemetry data from the virtual race cars and performance data from the drivers, Splunk provides the McLaren Shadow Esports Team with a comprehensive view of their performance. This enables them to identify areas for improvement and make data-driven decisions to optimise their performance.

Overall, by leveraging the power of Splunk, the McLaren Shadow Esports Team can turn data into actionable insights, allowing them to make informed decisions and optimise their performance, ultimately helping them to go faster.

Our process

We visited the McLaren Shadow Studio in Woking with Formula 1 driver Lando Norris to go 'behind the scenes' with the esports team to see how data driven insights compares across both Formula 1 and Esports.

Deliverables

• 1 Full Mid Form 5minute episode.
• 15s Trailers
• Youtube Cover Art
• Social Cut-downs